Car Design Dialogues Detroit 2026 Agenda
Registration & Networking
Join fellow designers for coffee and breakfast as the day begins. A chance to connect, exchange ideas and set the tone for the discussions ahead.
Design Leadership in the Americas
A high-level conversation on how design studios in Detroit and across North America are evolving automotive identity. From heritage brands reimagining their futures to global studios bringing fresh perspectives, what are the challenges and opportunities shaping the next generation of vehicles designed in this region?
Stellantis
General Motors
Ford Motor Company
Scout Motors
Car Design News
11:45 – Human-Centred Performance
As vehicles become more intelligent, how do designers ensure technology enhances rather than overwhelms? A discussion on clarity, control and crafting intuitive digital-physical harmony. As AI, automation and connected experiences reshape the cabin, how can designers build trust, simplify complexity and create products that adapt to people, rather than forcing people to adapt to technology?
General Motors
Stellantis North America
Ford Motor Company
Ford Motor Company
Car Design News
11:45 – Designing the Future of Automotive Surfaces
This interactive session from Continental SSL is designed to show how we can be a true extension of your design team—bringing forward the unique value of our materials and the capabilities behind them. We’ll explore how embracing the inherent durability, flexibility, and character of our materials can unlock new design possibilities while supporting real-world performance.
Beyond materials, our trend-driven pitches and prototype collections across grains, textures, and prints are built to deliver both inspiration and ready-to-implement solutions. Ultimately, this workshop is about demonstrating how we can help you design with greater confidence, speed, and differentiation.
Craft & Character
From heritage cues to advanced sustainable surfaces, designers explore how colour and material choices are evolving American notions of comfort, durability and premium design.
Lunch
Designing Freedom: The Road Trip Revisited
The road trip has long defined the emotional promise of the car: freedom, exploration and connection with the road. But as vehicles become electric, connected and increasingly autonomous, that experience is changing. This panel brings together leading designers to explore how the idea of the road trip is evolving and how vehicle design can keep the journey as compelling as the destination.
Icons, Halo Vehicles & Cultural Impact
From muscle to sports cars, from electric performance to luxury craftsmanship, how do design studios across North America create emotionally charged vehicles that honour their unique heritage while pushing form, proportion and storytelling forward? A conversation on what makes an automotive icon in today's market.
15:30 – Sustainable Innovation at Scale
A forward-looking conversation on next-generation materials, responsible sourcing and how designers are embedding circular thinking without losing luxury, performance or appeal.
15:30 – Enabling the AI-Accelerated Automotive Studio
The automotive design studio is entering a new era. One where AI is no longer a standalone experiment, but an integrated part of the creative workflow. Autodesk and Darkline will explore how AI can accelerate the journey from early concept through 3D development, materials, visualization, and motion while keeping designers at the center of the process. Through connected Autodesk workflows and Darkline FRAME, this session will demonstrate how emerging AI tools can reduce friction between ideas and execution, giving creative teams more freedom to explore, iterate, and communicate at the speed of thought.
Break
16:45 – Design Beyond the Auto Industry
How architecture, fashion, technology and digital culture are influencing automotive thinking across studios in the Americas.
Lincoln
General Motors
Mazda Design America
Gensler
Car Design News
16:45 – Beyond Design: End-to-End Personalization Programs for Limited Series and Special Vehicles
A conversation on what it really takes to turn a special-edition concept into a road-going vehicle - from first sketch through engineering, homologation and production.
Using real project examples and archive material, the discussion will explore the challenges behind limited series and one-off programmes, and how OEM design teams can work with external partners while retaining ownership of the design.
A conversation between Italdesign and CDN, not a lecture - with plenty of opportunity for questions from the room.
Design Icons
A light-hearted closing discussion in which leading designers chose their icons of design and the reasons why.
Automotive Hall of Fame Global Scholars Award & Closing Discussion
A special session celebrating the next generation of automotive design talent. Following the live presentation of the Automotive Hall of Fame Global Scholars Award, this session brings together the recipient, educators and industry partners for a conversation around creative development, education-to-industry pathways, and the future of design talent in the automotive industry.
Presentation of the Automotive Hall of Fame Global Scholars Award:
- Sarah Cook, President, Automotive Hall of Fame
- Presenting partner from Ralph L. & Winifred E. Polk Foundation
Designer Night
The day will conclude with our renowned drinks reception, where conversations continue informally with fellow designers from across the global car design community.
18:30 - 22:00
